Why the title "There is a better way"?

Well here I am. My first blog! This is something I've wanted to do for years, but FINALLY it has come to pass. Where's the champagne?!
I guess for my first post I should at least explain why I chose this title for my blog.
When I was a boy of 9 or 10 years old, my family lived in St. Louis, MO. A large bank there called Boatman's Bank was running an extensive marketing campaign during that time. At the end of each of their commercials there was a tag line that was sung. It was female voice simply singing the words, "There is a better way". The idea of there being a better way of doing things infatuated me. What if I looked at life that way? Well, that's pretty much been a theme of my life since. I tend to look at any situation with an attitude of:
"There is a better way... now, let's find it!"
-JBenjamin

Friday, January 4, 2008

Turn it up!




Creativity often consists of merely turning up what is already there."
--Bernice Fitz-Gibbon, member, Advertising Hall of Fame




Why don't you crank up the volume today?

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